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  Title Copies
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) 
Edition: 3 
Year: 1994 
ISBN: 0750620226 
ISBN 13: 9780750620222 
 1 
The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management 
Year: 2002 
 1 
Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing) 
Edition: 1 
Year: 2020 
ISBN: 1138495441 
ISBN 13: 9781138495449 
 1 
Principles of Marketing 
Edition: 2nd 
Year: 1980 
ISBN: 0137014171 
ISBN 13: 9780137014170 
 1 
Advertising (Frameworks) 
Edition: 4 
Year: 1999 
ISBN: 0273634356 
ISBN 13: 9780273634355 
 1 
Product Strategy for High Technology Companies 
Edition: 2 
Year: 2000 
 1 
Advertising and Promotion 
Edition: Fourth 
Year: 2018 
ISBN: 1473997992 
ISBN 13: 9781473997998 
 1 
Advertising and Promotion: An Integrated Marketing Communications Perspective 
Edition: 9th Revised edition 
Year: 2011 
ISBN: 0071314407 
ISBN 13: 9780071314404 
 1 
Strategies for Implementing Integrated Marketing Communications 
Year: 1997 
ISBN: 0844235830 
ISBN 13: 9780844235837 
 1 
Marketing: An Introduction 
Edition: 2nd 
Year: 2017 
ISBN: 0273762605 
ISBN 13: 9780273762607 
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