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  Title Copies
Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing) 
Edition: 1 
Year: 2020 
ISBN: 1138495441 
ISBN 13: 9781138495449 
 1 
Strategies for Implementing Integrated Marketing Communications 
Year: 1997 
ISBN: 0844235830 
ISBN 13: 9780844235837 
 1 
Enterprise Marketing Management: The New Science of Marketing 
Edition: 1 
Year: 2007 
 1 
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) 
Edition: 2 
Year: 2012 
 3 
International Marketing: Analysis and Strategy (3rd Edition) 
Edition: 3 
Year: 1996 
ISBN: 0132724510 
ISBN 13: 9780132724517 
 1 
Principles of Marketing 
Edition: 2nd 
Year: 1980 
ISBN: 0137014171 
ISBN 13: 9780137014170 
 1 
Marketing Across Cultures 
Edition: 2 Sub 
Year: 1996 
ISBN: 0132361752 
ISBN 13: 9780132361750 
 1 
Advertising (Frameworks) 
Edition: 4 
Year: 1999 
ISBN: 0273634356 
ISBN 13: 9780273634355 
 1 
Integrated Marketing Communications 
Edition: 1st 
Year: 2001 
ISBN: 0273625136 
ISBN 13: 9780273625131 
 2 
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) 
Edition: 3 
Year: 1994 
ISBN: 0750620226 
ISBN 13: 9780750620222 
 1 
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