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  Title Copies
Marketing An Introduction 
Edition: 1 
Year: 2023 
ISBN: 0273713957 
ISBN 13: 9780273713951 
 1 
Decoding Coca-Cola: A Biography of a Global Brand (Routledge Studies in Marketing) 
Edition: 1 
Year: 2020 
ISBN: 1138495441 
ISBN 13: 9781138495449 
 1 
Advertising and Promotion 
Edition: Fourth 
Year: 2018 
ISBN: 1473997992 
ISBN 13: 9781473997998 
 1 
Strategies for Implementing Integrated Marketing Communications 
Year: 1997 
ISBN: 0844235830 
ISBN 13: 9780844235837 
 1 
Product Strategy for High Technology Companies 
Edition: 2 
Year: 2000 
 1 
The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management 
Year: 2002 
 1 
Strategic Marketing Management: Planning & Control, Analysis & Decision (The Butterworth-Heinemann Marketing Series) 
Edition: Workbook 
Year: 1995 
ISBN: 0750619902 
ISBN 13: 9780750619905 
 1 
Marketing: An Introduction 
Edition: 3rd 
Year: 1993 
ISBN: 0135545935 
ISBN 13: 9780135545935 
 1 
Marketing Across Cultures 
Edition: 2 Sub 
Year: 1996 
ISBN: 0132361752 
ISBN 13: 9780132361750 
 1 
Principles of Marketing: European Edition 
Edition: 6 
Year: 2013 
ISBN: 0273742973 
ISBN 13: 9780273742975 
 2 
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