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Category:
Marketing Essentials (E-1-2)
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Page 1 of 4
Title
Authors/Editors
Publisher
Type
Copies
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series)
Edition
:
3
Year
:
1994
ISBN
:
0750620226
ISBN 13
:
9780750620222
Butterworth-Heinemann
Books
1
Strategies for Implementing Integrated Marketing Communications
Year
:
1997
ISBN
:
0844235830
ISBN 13
:
9780844235837
Larry Percy
McGraw-Hill Companies
Books
1
Retail Marketing Management
Year
:
1999
ISBN
:
0273630199
ISBN 13
:
9780273630197
David Gilbert
Financial Times Management
Books
1
Principles of Marketing European Edition 7th edn
Edition
:
7
Year
:
2016
Philip Kotler
Gary Armstrong
Lloyd C. Harris
Nigel Piercy
Pearson
Books
1
Principles of Marketing
Edition
:
4
Year
:
2006
ISBN
:
0273695592
ISBN 13
:
9780273695592
Frances Brassington
Stephen Pettitt
Financial Times Management
Books
1
Principles of Marketing
Books
1
Principles of Marketing
Edition
:
12th
Year
:
2017
ISBN
:
0136132375
ISBN 13
:
9780136132370
Kotler/Armstrong
Pearson Education Internationa
Books
1
PRINCIPLES AND PRACTICE OF MARKETING
Edition
:
7th Revised edition
Year
:
2012
JOBBER
McGraw-Hill Higher Education
Books
7
Marketing: Concepts and Strategies
Edition
:
7th edition
Year
:
2016
ISBN
:
1473725127
ISBN 13
:
9781473725126
O. C. Ferrell
Sally Dibb
Lyndon Simkin
William M. Pride
Cengage Learning EMEA
Books
3
Marketing: An Introduction
Edition
:
2nd
Year
:
2017
ISBN
:
0273762605
ISBN 13
:
9780273762607
Gary Armstrong
Financial Times Prentice Hall
Books
2
1
2
3
4