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  Title Copies
Marketing: An Introduction 
Edition: 2nd 
Year: 2017 
ISBN: 0273762605 
ISBN 13: 9780273762607 
 2 
Integrated Marketing Communications 
Edition: 1st 
Year: 2001 
ISBN: 0273625136 
ISBN 13: 9780273625131 
 2 
Advertising (Frameworks) 
Edition: 4 
Year: 1999 
ISBN: 0273634356 
ISBN 13: 9780273634355 
 1 
The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) 
Edition: 3 
Year: 1994 
ISBN: 0750620226 
ISBN 13: 9780750620222 
 1 
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
Edition: 1 
Year: 2005 
ISBN: 1625274491 
ISBN 13: 9781591396192 
 1 
The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. 
Year: 2012 
ISBN: 1844819841 
ISBN 13: 9781844819843 
 3 
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) 
Edition: 2 
Year: 2012 
 3 
Enterprise Marketing Management: The New Science of Marketing 
Edition: 1 
Year: 2007 
 1 
Marketing Management 
Edition: 2 Ill 
Year: 2013 
ISBN: 0273743619 
ISBN 13: 9780273743613 
 1 
Advertising and Promotion: An Integrated Marketing Communications Perspective 
Edition: 9th Revised edition 
Year: 2011 
ISBN: 0071314407 
ISBN 13: 9780071314404 
 1 
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